Come Together Campaign
In the fall of 2019, the Bayside Creative Team set out to mark the 25th anniversary of Bayside Church by marketing a community service campaign that culminated in a city-wide celebration at the Golden1 Center in Sacramento, CA. Our goal was to fill the 200+ community service projects with volunteers and fill the Golden1 Center with 10,000 people for the celebration event. For this project, I worked with the management team to create the story at a high level, crafted the messaging of the campaign, directed channel strategy, and oversaw content creation.
The story for the campaign centered around the idea of taking charge of the community you live in and changing it for the better. An additional piece of the event involved creating a 100 page commemorative book. The book consisted of telling the church’s history, highlighting compassion stories and causes over the years. I coordinated a team of writers, wrote several pieces myself, and directed the layout of the piece.
By clicking on the images below, you’ll find samples from the campaign, including the full commemorative book (pdf of one of my articles here), promotional video for the celebration event, and the briefs. Video by Jordan McQueen, and all photography and design were beautifully executed by Kira Bautista.
